Training
Explains AI, but rarely changes how you actually work.
Private, hands-on AI development for senior leaders
Stop trying to learn AI from the sidelines.
Get an experienced AI advisor embedded alongside you: exploring what AI can do for your role, building something useful around a real priority, and turning what you learn into clearer choices for your organisation.
One real
priority→Something
working
priority→Something
working
01Understand
02Explore
03Build
04Apply
05Lead
01The gap
You know AI matters. The question is where to start, and who helps you get there.
Generic assistants
No context on your role, your team, or what you're accountable for.
Consultants
Work on your organisation. Rarely build your own capability.
02The proposition
Not another course. Not a generic chatbot. Not outsourced implementation.
This is one person, working beside you: part educator, part thinking partner, part builder. I sit at the intersection of AI transformation, customer-centric innovation and learning agility, and I use all three to help you turn one real priority into something working, while you build the judgment to lead what comes next.
03How it works
Five checkpoints. Each one, you learn, we apply, and we move the work forward.
011 session
Understand
Build a practical understanding of what AI can and cannot do, focused on what matters in your role.
021 session
Explore
Examine your work, decisions, stakeholders and recurring challenges to identify where AI could create meaningful value.
032 sessions
Build
Work side by side with Eric to create a useful agent, workflow or tool around a real priority.
041 session
Apply
Use what you build, learn from the results and improve it until it supports how you actually work.
051 session
Lead
Turn your experience into clearer choices about where AI belongs in your team and what will help it succeed.
04The investment
Six sessions. One price.
S$5,000
- Sessions
- 6
- Length
- 90 min each
- Format
- In person or online
- Pace
- Fits your calendar
Whichever is easier to embed in a busy week, in your office or over video, on your schedule, not a fixed weekly slot.
If it's working, we keep going. Ongoing support is available for leaders who want to keep building past the six sessions.
05What changes
Personal fluency: you understand what AI can and can't do for your role, not in the abstract.
A first working system: a tool, agent or workflow built around a real priority, not a demo.
Sharper judgment about where AI genuinely creates value, and where it doesn't.
A practice you keep, not a one-off session you forget in a month.
Clarity on where AI belongs in your team, and what it needs from you to succeed.
A concrete next step, whichever way you decide to take it from here.
06Eric
ESA
Eric Saint-André is a strategic innovation and AI-transformation advisor, and a senior executive educator at SMU, IMD, ESSEC Asia-Pacific and the Civil Service College. He has spent twelve years in Singapore helping leaders at organisations including DBS, OCBC, Roche and IBM turn complexity into action, working at the intersection of AI transformation, customer-centric innovation and learning agility. He is independent of any single AI vendor or platform.
07Questions leaders ask first
I am not technical, will I be able to keep up?+
I already use ChatGPT or Copilot. What is different here?+
We already have an internal AI or IT team.+
How is this different from a course or a consultant?+
What if I do not have a clear AI priority yet?+
What happens after the six sessions?+
How would I expense this?
Most leaders code this as professional development or executive coaching for their own approval or reimbursement — it's rarely treated as a vendor or consulting engagement.
08Start here
Ready to stop learning about AI from the sidelines?
Fifteen minutes is enough to know if this fits. Bring whatever's on your mind, a decision, a frustration, a place you know AI should be helping and isn't yet.